Wednesday, November 28, 2007

For immediate, or earlier, release takes on the Absurdities of the 100-point Scale

New Wine Website Calls for a "Wine Ratings System for the Rest of Us"

STUDIO CITY, Calif., November 28, 2007— (, a new educational website launched to help people learn wine basics, today posted "100 Pointless," which takes on and lampoons the absurdities of the 100-point wine ratings scale.

"The 100-point scale is like the Wizard of Oz. Yank back the drapes and it's really just a timid, elderly baritone," says "100 Pointless" author, J.M Garcia III.

In his inimitable mock-high-fallutin' style, Garcia points out that the 100 point system is effectively a 30 point system, because anything below 70 is undrinkable and everyone knows it. Furthermore, Garcia suggests, the ideal range for most authentic, regional, food-pairing wines is 85-89. Anything higher and you get a fruit, oak and/or tannin bomb that will pair well with only a narrow range of heart-stopping cuisine. He recommends a simplified, 5-level system more suited to the average palate.

"Wine, to me, is not about superlatives in a vacuum," Garcia continues. "It is about superlatives that can harmonize with the gamut of human sensations, not just those sensations that pair well with medium-rare USDA Prime Beef."

"Besides," says Michael Mattis,'s proprietor, "Robert Parker might be able to tell the difference between a 96 and a 97 but most everyone else would not only be stumped, we couldn’t care less. It's high time we called the old system into question and begun to think about a new system — one for the rest of us."

About J.M. Garcia III
J.M. Garcia III writes's premier column, "The Oenophiliac." When not challenging people's assumptions about wine, Garcia serves as executive vice president of a strategy consulting firm in Miami , Florida . In addition to wine, he collects cars, watches and fountain pens, and searches in vain for the perfect tailor.

He is available for interviews upon request.

About was launched in the summer of 2007 by the admittedly novice oenophile, Michael Mattis. "I created because I'm not an authority on wine," says Mattis. "I created it so that I could learn more about something I've become passionate about and share what I've learned with others." A founding editor of Business 2.0 magazine, a freelance writer and professional blogger, Mattis currently holds the trendy title of blogster-in-chief at Yahoo! Search Marketing in Burbank , Calif.

Michael Mattis, Proprietor

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Michael Mattis Writer :: Editor :: Blogster


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